Increased competition and changing consumer demands have convinced supermarkets to focus more on high-margin, perishable categories, such as meats, fish, produce and flowers. To maximize the profitability of specialty perimeter departs, different lighting is required, compared to the light in the dry-good aisles. The bakery needs warm-toned lights to emphasize the appearance of bread just out of the oven, while meat looks better under cool lights, which brings out the red color of steak without blunting the crisp-white marbling.
Our supermarket clients that include Wakefern Food Corp, the country’s largest retailer-owned supermarket cooperative, generally see a 20 percent boost in sales after improving product light. Then, add the savings from reduced energy, rebates and utility incentives tied to LEDs, and you have dramatically reduced your payback period.