The right light compels sales on retail floors and in showrooms. Customer behavior is driven by the senses, primarily the visual experience. Dramatic, focused, color-perfect Amerlux lighting helps motivate customers as never before.

In brick-and-mortar retail, quality lighting is critical to motivating shoppers to buy. Put simply, when merchandise looks good, people buy it. We treat light as the foundation for your store and take it from there. The light sets the mood for the space and guides customers to your high-margin items.